Tag: Retail
Heavy discounts and post-Black Friday lull create challenges for retailers
ecommerce, analytics, retail The 2016 holiday shopping season has been one for the record books as far as online sales are concerned, with Black Frida ...
The Marketing and HR power-struggle: Who is responsible for brand management?
The Marketing and HR power-struggle: Who is responsible for brand management?.
They are the ones that clearly communicate from the top down, what the ...
Holiday-Themed Retail Email Benchmarks From 2015
Holiday-Themed Retail Email Benchmarks From 2015.
The report was based on data for 30 major retailers collected between June 1 and December 31 in 2014 ...
3 Awesome Examples of Lifestyle Content Marketing
3 Awesome Examples of Lifestyle Content Marketing.
Both the B2B and B2C marketplaces have grown hostile in the last decade.
Your engagement.
As import ...
Most Underutilized Social Media Marketing Techniques
The major networks such as Facebook, Snapchat, Twitter, and LinkedIn have reinvented their ad platforms and seem to be adopting performance-based mark ...
Supercharge B2B Sales With a Smart Indirect-Sales Ecosystem
Companies are no longer waiting until they're multinational corporations; even early-stage companies that have their sights fixed on growing fast and ...
The Rise of Account-Based Marketing, in 7 Charts
People-based marketing.
ABM is a marketing strategy in which the marketing and sales teams focus on courting specific clients, rather than determining ...
Nielsen and Foursquare Partner to Tie Digital Ads to In-Store Visits
Measurement firm Nielsen and location data company Foursquare are teaming up to help marketers better understand when online advertising drives people ...
Can In-Store Video Help Or Hurt The Customer Experience?
Can In-Store Video Help Or Hurt The Customer Experience?.
Back-to-back articles on customer experience?
You bet Sparky.
Customer experience, or CX is ...