3 Awesome Examples of Lifestyle Content Marketing. Both the B2B and B2C marketplaces have grown hostile in the last decade. Your engagement. As important as all of those pieces are, strategy and a little bit of “outside the box” thinking are the most vital for creating a fantastic content marketing plan—and some brands have truly gone above and beyond. The publishing arm is another way to engage with the audience and extend their mission to educate people about the environment and inspire them to live more environmentally friendly lives. She also inspires, educates and empowers women with two blogs—The Life and Kindness is Always Fashionable. The Life provides tools and tips to help women design the lives they want to live with helpful posts in four sections: Learn, Style, Give Back and RR/TV. Kindness is Always Fashionable helps Rachel Roy and her loyal followers create stronger communities by giving more women around the world an opportunity to work. The stores told in both Rachel Roy blogs extend to other social outlets like Instagram, Facebook and Pinterest to keep shoppers and followers engaged and inspired. Whole Foods not only prides itself in selling the freshest food; they also develop extensive content for their health-conscious customers.
Both the B2B and B2C marketplaces have grown hostile in the last decade. From established brand leaders to spunky start-ups, we see all kinds of companies pitted against one another. Each wants to be the first to capture the golden snitch of the marketing game: You. Your interest. Your engagement. Your loyalty. But the rules of marketing have shifted drastically from traditional advertising to two-way communication, and we’ve witnessed the rise and fall of brands struggling to adapt.
At face value, some content marketing might look like a bunch of tactics, from blog posts to Instagram pictures and videos and social media. So it’s easy to assume that just by using all of those elements, everyone should end up with the same level of audience interaction, right?
Not quite.
As important as all of those pieces are, strategy and a little bit of “outside the box” thinking are the most vital for creating a fantastic content marketing plan—and some brands have truly gone above and beyond. How? They’ve discovered ways to connect with their audience by establishing content that suits their lifestyle.
Here’s a quick look at a few brands who struck content marketing gold by reaching out to specific audiences and providing valuable content that they both want and need.
Patagonia
Patagonia was founded as a small company that created tools for climbers, so it makes sense that they would focus not only on designing apparel and tools that are simple and useful, but also pay close attention to sustainable business practices and the environment. So in
Patagonia’s…
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