Year in Search: the top Google Search trends for 2018

Year in Search: the top Google Search trends for 2018

Here are the most popular search trends of 2018. People search for good According to Google, the world was searching for “good” in 2018 in a higher frequency than the previous years. People searched for different kinds of queries, from “how to be a good dancer” to “what makes a good role model.” It has been a busy year full of unexpected and sad stories but it’s interesting to notice that people are searching for good news, inspiring stories and positive ideas. If your brand is trying too hard to inspire its audience, then the result might not be successful. Whether it’s a practical question or a query to find a specific location, Google search is what comes to our minds first. Our mobile-first world makes us seek answers to all our questions as fast as possible. Location-based marketing is becoming more popular every year and it’s useful to notice how people use the ‘where’ search queries to find either practical answers to a location or just to satisfy their curiosity about something that they’ve come across. Searches are not always general but they can be very specific and it’s useful for a marketer to consider all the opportunities that come along with local search marketing. Here’s to all the good moments from 2018 and all the people who searched for them. People are using Google Search in a functional way and they need to find an answer to their question as fast as possible.

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Whether you’re working in marketing, SEO or content, it’s useful to know the top search trends for 2018 to learn more about your audience.

2018 is almost over and Google has compiled a list of the most popular search trends for the year.

Google search has turned 20 years old in September and it’s interesting to think how our searching habits have changed in these two decades.

That’s why their annual Year in Search is a good reflection on the changing search trends, the latest cultural moments or events that shaped the most popular searches, but also what we can learn from all of these.

Here are the most popular search trends of 2018.

People search for good

According to Google, the world was searching for “good” in 2018 in a higher frequency than the previous years. The trend was popular enough to inspire their video’s story for the year.

People searched for different kinds of queries, from “how to be a good dancer” to “what makes a good role model.”

It has been a busy year full of unexpected and sad stories but it’s interesting to notice that people are searching for good news, inspiring stories and positive ideas.

There are many brands that already benefit from this trend by focusing on social good and how they can make an impact while increasing their brand awareness.

What it’s useful to remember is that ‘good stories’ cannot be forced. If your brand is trying too hard to inspire its audience, then the result might not be successful.

What are the most popular searches of 2018?

The most popular search queries have to do with:

  • big events
  • people who were in the spotlight
  • practical ‘how to’ questions
  • help to find a location
  • bigger questions answered briefly

It’s…

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