As a business owner who has to perform multiple tasks in a day — sometimes simultaneously — you likely appreciate the benefits of working with systems. Having systems in your business takes away some of the strain and helps you focus your energy on things that really need it.
The same goes for content marketing. But even if you enjoy this task, you’re a busy person who probably doesn’t want to have to spend any more time than necessary creating and sharing content.
If only there was a way to reduce the time you spend on these repetitive tasks to help you focus on other important tasks. Turns out there is: content marketing automation tools. Here is a three-step approach to systematizing and automating aspects of your content marketing strategy to put more time back into your hands.
1. Content curation
One of the best ways to build your brand’s online presence and grow your audience is by finding useful content and sharing it. In fact, one content-sharing rule suggests that five of every 10 social media updates you make should be content from others that is relevant to your audience.
That means curating great content. By automating this process, you get the advantages of not having to go out and find the content yourself, plus saving yourself time and providing your audience with relevant information on a regular basis.
That’s why a tool like Scoop.it is a must-have. With a Pinterest-esque interface, this tool is designed to give you a familiar user experience. To start, pick a topic and Scoop.it will generate relevant content complete with sharing buttons. You’ll also be able to view complementary topics and other relevant users you can follow on the site.
Once you register, you’ll receive daily updates of topics you follow, giving you a stream of relevant articles that you can share with your audience.
Scoop.it has a freemium option, so you can try it with limited features before committing to it. Alternatives…