3 Strategies to Nail Before You Launch Your Social-Media Campaign. They haven't truly defined a social-media marketing campaign for their brand and company. Generals who are serious about the stakes wage campaigns with clearly defined goals. Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren't mutually exclusive, you can wage more than one effort at a time. Related: 7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media Plan the schedule. If you're connecting this natural phenomenon with your marketing theme, think about how much lead time you'll need to build in to the campaign. If your goal is garnering interest in a specific product or service, you might measure the amount of traffic you drive to your webpage. If you believe you have enough followers but they aren’t sharing your posts as much as you'd like, you could use various analytics tools to rank your shared posts and see which content types performs best. Or you could build your 2017 campaign around a theme you capture in a hashtag or celebrate with a contest to fuel its launch.
When I talk to small-business owners, they often tell me they’re “doing” social-media marketing. I’m always glad to hear this, but the way they describe their process reveals they’re unfocused in their efforts. They haven’t truly defined a social-media marketing campaign for their brand and company.
Imagine a general sending his troops onto the battlefield willy-nilly, just striking out at whatever is close at hand. Generals who are serious about the stakes wage campaigns with clearly defined goals.
Take aim.
Without a goal, how can you ever know if you’ve hit your target?
Common social-media campaign goals include attracting more followers, creating interest in a specific product or service, heightening brand awareness and increasing the amount of shared content. So long as your goals aren’t mutually exclusive, you can wage more than one effort at a time. For example, you can build your following while you drive traffic to a specific page on your company’s website.
Whatever your identified…
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