Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters

Digital Marketing News: Visual Content Guide, Cost of Influencer Marketing and Google Ad Filters. (Social Media Today) What Influencer Marketing Really Costs Many people understand what influencer marketing is and how it can impact their brand, but few understand the cost. (Digiday) New Google Ad Filter Frightens Some Publishers and Ad Tech Players Google plans to build an ad filter into Google Chrome that will prevent pages from showing ad formats that are determined to be too intrusive. The Coalition for Better Ads will be monitoring these ads. Just by having 40 or more words in your summary ensures you show up in search results, and by using the keywords and phrases from this new tool are also indexed into LinkedIn’s massive search engine. (Business2Community) Google Has Officially Rolled Out a New Tab-Based Local Panel with Quick Access to Reviews Google has rolled out a new user experience for the local panel in mobile search results. (Search Engine Land) 2017 Social Media Marketing Trends: Top B2B and B2C Networks and Paid Channels Social media marketing is widely used in business, and Facebook is still the most valued and most used social network channel for both B2B and B2C brands. This report shares commonly used social platforms and the most important paid social media channel for B2B and B2C. (MarketingProfs) Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement Placed is an advertising data player that uses opt-in mobile panels to track foot traffic to stores. (AdWeek) Facebook Adds Templates for Canvas Ads, Extends iAd-like Format to Collections Facebook rolled out three new templates where advertisers can create Canvas ads to achieve certain business objectives: get new customers, more in-depth look into a particular product or service and sell products.