Finding the Right Social Media Marketing Pro with a Great Job Description

No matter your industry, chances are you’ve heard the term “social media marketer.” As one of the most in-demand freelance services several years running, social media marketing has fast become the cornerstone of many brands’ customer-facing strategies. How Social Media Experts Work Today, consumers are increasingly multiplatform. Preparing quality content for blogs and social platforms Creating promotions and contests to increase engagement Engaging experts and influencers to increase brand reach Using analytics software to measure campaign success Social media marketers should have a strong background in creating engaging social content and posts, plus understanding how social media impacts a brand’s overarching marketing strategy. Social is often a consumer’s first experience with a brand so a strong social presence is essential to creating successful 360° marketing strategies. What Social Media Managers Do Social marketers create, build out, and maintain on-brand social platforms for companies on sites like Facebook, Pinterest, or Twitter. Including things like the estimated project length and communication requirements can also be helpful to freelancers. To help better define your job post (or project description), consider the following criteria: What are the overall campaign goals? What types of skills or insights are required? Strong social marketers know that and won’t overpromise no matter how lofty your goals. The best social media managers will work with a brand to build a quality following, meaningful engagement, and a strong affinity that drives results.

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Social media icons in a thought bubble coming from a sheet of paper and pencil

No matter your industry, chances are you’ve heard the term “social media marketer.” As one of the most in-demand freelance services several years running, social media marketing has fast become the cornerstone of many brands’ customer-facing strategies. From developing a social media presence to cultivating quality viral content to creating integrated marketing strategies, a social media manager always has their finger on the pulse of the community and the latest social trends and sites—and they do it all in real time. They always strive towards one unified end goal: connecting and engaging consumers to drive deeper relationships and increased conversions.

How Social Media Experts Work

Today, consumers are increasingly multiplatform. They’re coming to a brand’s website, downloading a mobile app, visiting a store, watching a commercial, “liking” the company on Facebook; often doing all of these things in a single purchase cycle. Understanding how social media fits into the equation will lead to better results. Skilled marketers can meet objectives like:

  • Setting initial benchmarks for followers, increased traffic, etc.
  • Preparing quality content for blogs and social platforms
  • Creating promotions and contests to increase engagement
  • Engaging experts and influencers to increase brand reach
  • Using analytics software to measure campaign success

Social media marketers should have a strong background in creating engaging social content and posts, plus understanding how social media impacts a brand’s overarching marketing strategy. Social is often a consumer’s first experience with a brand so a strong social presence is essential to creating successful 360° marketing strategies.

Other attributes that make a social media professional successful are creativity, passion, and a commitment to delivering engaging, high-quality brand experiences. Successful marketers are always looking to push the envelope and to hone their skills in the space. Because the industry is evolving so quickly, these pros truly never stop learning or evolving their skills.

What Social Media Managers Do

Social marketers create, build out, and maintain on-brand social platforms for companies on sites like Facebook, Pinterest, or Twitter. Each of these efforts are designed to engage consumers, encourage them to like or follow a social feed, and ultimately click through to the brand’s website.

Social media managers are adept at sussing out market trends and customer needs. By pairing these insights with a brand’s objectives, social marketers devise, execute, and test ongoing campaigns while improving content and optimizing promotions along the way.

Depending on the specific…

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