Author: Ben Allen / Source: Marketing Insider Group It can be disheartening at times to produce content that will compete with massive in
It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy.
So that puts your content in a David versus Goliath situation. The industry leader has a wider reach, is viewed as a more authoritative source, and probably ranks better on Google. It is possible to outrank huge corporations and industry leaders. You can do it with some clever planning, creative content and solid SEO work.
Analyze Their Content, Find Holes
Analyzing competitors is always a good idea to better overcome them. You can find where their strengths and weaknesses are and get a good idea what their content strategy is.
With an industry leader, you can look through their content and see if there are any holes in their strategy you can capitalize on. That includes long tail search terms, important information they’ve missed, or local situations they can’t address because of their global audience. If they don’t have content to address a topic and you do, you’ll show up in relevant searches above them.
Capitalize on those holes and flesh out your content within it. If there is a specific area of knowledge that’s missing, build marketing funnels to help encourage visitors from that one topic into your other content that is covered by industry leaders. So, in a sense, they find your site from the knowledge gap article and then stay for your other content.
Push To Get The Google Featured Snippet
Google recently introduced the featured snippet result to help searchers find the answers to their questions. Now, when looking for a featured snippet, Google analyzes a few different things on your page. First is that your content answers a question quickly and simply.
It helps a lot to pose the question in the title of your article, so both Google and visitors can see you have the answer. Situations like this can even get you chosen over resources like Wikipedia because the question is prevalent instead of just a topic name.
Sites with low or average DA can get chosen for a featured snippet if the content is high enough quality. After providing an initial answer, provide more in-depth information backing it up.
Getting the featured snippet gets you to the top of the results and can boost traffic to your site. Plus, it gives you…
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