How to Create Social Media Marketing Videos Without Appearing On Camera. The story resonated with their Facebook fans, who shared the video more than 4,000 times! Because your customers do the talking, you don’t have to be on camera at all. Existing Marketing Content Even if you haven’t been making videos to market your business yet, you’ve likely been doing other things to spread the word about your products or services. You can repurpose content you’ve used for other marketing projects and campaigns. Crate and Barrel’s marketing team repurposed images from their Spring 2016 product catalog to create a marketing video for Instagram and Facebook. User-generated Content Don’t have many photos and videos of your own? You can create fantastic videos using photos and videos from the people who use your products and services (and love you!). Text still lives on and can help you tell stories in your videos. You can use stand-alone text slides or place text on top of video clips or photos (as in the video above).
Do you want to market your business with video?
Are you unsure about appearing on camera?
You can easily create compelling and budget-friendly videos while staying comfortably off-screen.
In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera.
#1: Choose a Storytelling Approach
First things first: Decide on the story you want to tell and what type of video is best for telling that story. Not sure where to start? Several categories of videos may resonate with your audience and none require you to appear on camera.
A video to explain what you do is always a good idea. For this type of video, talk about who you are and what your brand, business, or product does. You can post this video on your website and in the About section of your business’s Facebook page.
In this example from Blue Apron, the video explains how their meal service works, what cooking expertise you need to follow their recipes, how they source their ingredients, and why their service is valuable.
How-to videos can be a great way to establish your expertise, serve up share-worthy content, and reach new potential customers. For example, New York florist City Girl Flowers created a video about how to make a floral gift box. Don’t want your hands on camera? This video would work just as well using photos throughout the various stages of the process without showing the florist’s hands.
Stories resonate with consumers, particularly on social media. A video telling an interesting story behind your product can make that product feel all the more valuable.
For instance, Nu-Era Bakery in West Virginia created a video about the connection between their pepperoni rolls and West Virginia history. The story resonated with their Facebook fans, who shared the video more than 4,000 times!
A testimonial video can showcase the great work you do through your customers. Because your customers do the talking, you don’t have to be on camera at all. In this great example from Slack, several members of the Sandwich Video team talk about how Slack improved the way the team coordinates its video projects.
And these are just a few examples. You can also create promotional videos about your projects or services. Seasonal videos might relate to Valentine’s Day, summer vacation, Halloween, or other special occasions.
#2: Gather Content for Your Video
After you have an idea for your video, it’s time to compile the photos and video clips that tell your story. To get this content, you may not need to pick up a camera at all. Your marketing material both on and off social media, as well as user content, can all be resources for your video.
Existing Marketing Content
Even if you haven’t been making videos to market your business yet, you’ve likely been doing other things to spread the word about your products or services. You can repurpose content you’ve used for other marketing projects and campaigns. Look for reusable content on your website, printed materials, marketing projects, and campaigns.
Crate and Barrel’s marketing team repurposed images from their Spring 2016 product catalog to create a marketing video for Instagram and Facebook.
As you look for content to use in your video, keep an eye out for assets like these:
- Your company logo
- Product shots (like in the Crate and Barrel example)
- Team photos or headshots…
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