Interesting Not Interesting Share Tweet If you have read my blogs, you know by now that YouTube is the second largest search engine behind Google due to the user-friendliness and the soaring popularity of video content. Capture search traffic from YouTube by creating videos around topics people are searching for or talking about. Do not assume that people want to take the time to read many pages on your website. The key to successful email marketing is to create content that provides value. The type of content your business should be creating You may wonder what you should create video content about. Wagner lists 6 ideas for the types of content you could use for your video marketing strategy, but if you are looking for a whole lot of inspiration, you are better off reading my blog ‘62 Easy, Valuable Tips to Rock Your Video Content’ as it has 40 (!) 1) High-performing Facebook videos did not necessarily result in much blog traffic In only a few cases, the Facebook video’s performance far outstripped the performance of the blog post and they did not drive much traffic to the blog post. It is probably a reflection on how thorough and engaging the videos were; the viewer might not have needed to click the blog post to read more about a topic they had already watched a video on. How to take video marketing to the next level I hope that these tips and lessons help you enhance your company’s reach with its video content! My blog ‘How to Take Video Marketing to the Next Level’ might help you.
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If you have read my blogs, you know by now that YouTube is the second largest search engine behind Google due to the user-friendliness and the soaring popularity of video content. According to Adam Wagner, with 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL, and Ask.com combined.
As you can probably tell, video content is a very powerful component of your marketing mix. In this blog, I show you how your company can get the most out of video content.
4 Ways to get the most out of video content
According to a HubSpot survey, almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year and 33% of inbound marketers listed visual content creation, such as videos, as their top priority for the coming year. For these people, it is interesting to know how you can get the most out of your video content. Wagner has 4 tips that allow you to enhance your video’s reach.
1. Leverage YouTube’s popularity
Since Google owns YouTube, video content hosted on YouTube ranks well on Google. Capture search traffic from YouTube by creating videos around topics people are searching for or talking about. These topics include everything from viral phenomena to commonly asked questions.
2. Drive social engagement
Social networks are promoting more and more video content because consumers are hungry for engaging video content. It is critical that your business is creating content that users will want to view and share.
Extra tip: make sure your video has subtitles. Users are very likely to be scrolling in an environment where they do not want sound but may still want to watch your video. Do not miss that opportunity to engage with them.
3. Showcase video on your website
Video is a great way to describe your business’ unique value proposition quickly and easily and to showcase your company culture. Explainer and introduction videos are really strong tools for your homepage or a “how it works” section on your website. Do not assume that people want to take the time to read many pages on your website. Make it easier for them with video.
4. Use video in your email marketing
Email marketing is a terrific way to stay top-of-mind and in front of consumers because it goes directly to them. Also, as they have probably opted-in at some…