OUR 2017 EXPANSION: Sports, Ad-Tech, Video Marketing and Innovation to Take Center Stage. Below the exciting expansion we are planning with our valued partners. We hired additional reporters and analysts so that our audience gets the intelligence and insights it needs on the below topic areas: - Video Marketing (btw: check out our recently published 2017 Video Marketing Guide!) - Publication of additional premium research reports - Interactive Databases of Marketers targeting the U.S. and Latin American consumers. Launch of the Sports Marketing Platform Launch of Portada's Sports Marketing Platform in mid-february, more defining content on what moves marketers to invest in the exciting sports space (with particular emphasis on soccer). The new sports marketing platform complements the annual sports marketing guide as well as the Sports Forum in September. (Watch out for the announcement of our Sports Marketing Board with key brand marketers targeting the U.S. consumer through sports in 3 weeks!). What our Growth Means for Our Advertising/Marketing Partners Direct Contact with Brand Marketers. Many marketers have partnered with us to integrate their messages in our editorial through partner messages (examples here and here). 360 approach: Major events, customized events, digital and print integrations.
We recently published articles about the plans of key buy side executives, media honchos and sports marketers for the year that just started. Now here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
1. What Portada’s 2017 Expansion Means for our Audience…
-Increased coverage of the digital marketing (r) evolution throughout the Americas and what it means for brand marketers. We hired additional reporters and analysts so that our audience gets the intelligence and insights it needs on the below topic areas:
– Video Marketing (btw: check out our recently published 2017 Video Marketing Guide!)
– Adoption of Marketing Technologies from a brand marketers perspective.
– Data Marketing, Programmatic Marketing (with the advice of our character “Programatico Lopez”), and Influencer Marketing.
– Retail Marketing, Travel Marketing, E-Commerce and Conversion
– More content on Innovation and Entrepreneurship on our Entrepreneurship and Innovation channel.
– Publication of additional premium research reports
– Interactive Databases of Marketers targeting the U.S. and Latin American consumers. (separate databases).
– Of course Portada will continue to be the destination of choice covering all news and insights impacting U.S. Hispanic and Latin American Marketing.
2. Launch of the Sports Marketing Platform
Launch of Portada’s Sports Marketing Platform in mid-february, more defining content on what…
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