Video Marketing Part II : What Videos Should I Create?
In Part II we’re looking at ‘what’ types of content should you be sharing?
Online Ads, Case Study Videos, Product & Process Videos are just some of th ...
The Plain-English Guide to Data Deduplication
And, since we usually backup and save our data on auto-pilot, we might not realize just how much has been re-copied and re-saved, time and time again. ...
How to Use the 4 Most Helpful Reports in Google Analytics
While you can use the data from Google Analytics in myriad ways, the four most helpful reports for your content marketing cover traffic, navigation su ...
Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch
Corporate America can’t afford to ignore Gen Z U.S. Gen Z members tend to spend their money with businesses that align with their values, respond posi ...
The One-Hour Guide to SEO: Technical SEO – Whiteboard Friday
Okay, when you encounter these types of pages as opposed to these unique and uniquely valuable ones, you want to think about: Should I be canonicalizi ...
Episode 63: Anatomy of a Personalized Video
Personalized Videos are one of the most promising developments in the realm of video marketing.
Imagine increasing conversions by 1000 % and getting c ...
Study: What 1,400 Job Posts Teach Us About Content Marketing Hires
More than 50 percent of B2B content marketers report that their content marketing teams are small or even just one person.
Oddly enough, over 43 perce ...
Infographic: 15 Mistakes That Could Tank Your Social Media Strategy
There are so many ways to underserve your audience on social.
You can stretch your brand’s voice too far to fit into what’s happening on Twitter or Sn ...
Google Shopping Campaigns Could See 10 Percent More Impressions
A recent change by Google Ads could increase impressions by 3 to 10 percent for advertisers that use Shopping campaigns but opt out of the Search Part ...
Answers to Your Top Video Ad Questions
A: You can, of course, stay with running text or display ad formats.
And not all advertisers will have the budget to create video assets and run video ...