Why the New ‘Take a Knee’ Policy Isn’t Likely to Heal the NFL’s Damaged Brand
To get at some answers, I spoke to experts in marketing, PR, and IP valuation about how the kneeling penalty policy will affect NFL brands from two pe ...
Digital Asset Management: What It Is and Why You Need It
Consumers want to organize the experience and consumption of digital media files.
Of course, they want to be able to find their assets easily, but mos ...
Esports Videos Attract Billions of Views (and Lots of Brand Opportunities)
Once upon a time, I wanted to be a video game journalist.
Esports Is Big… And Is Only Getting Bigger If 650 million total views in the last year wasn’ ...
It’s (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.
So, start your summer marketing strategy by updating yourself on the current trends in ecommerce.
Here are several important trends to help define you ...
How to Create Upsells that Boost Your Sales
Upsells on a smaller level can easily be done on your shopping cart page before the customer gives the credit card information and closes the purchase ...
5 Keys to Social Marketing Success From a Facebook Exec
The prevalence of mobile devices has “made traditional desktop marketing playbooks obsolete,” according to Facebook’s head of global travel strategy.
...
How to Increase Clicks by Mastering Your Headlines
But before readers can even have a chance to read your intros, they’ll need to click on your headline.
That’s because readers know what to expect when ...
The 10 Rules You Must Follow to Create an Effective Landing Page
To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your o ...
5 Strategies to Keep Your Email Marketing Out of Gmail’s Promotions Tab
One of the main reasons your messages end up in Gmail's Promotions tab is because people don't realize that Gmail has the ability to track whether a c ...
Why Your Company Needs a Facebook Group
You heard me.
Rat groups.
There are groups for sharing toys and cage decor, for matching rat foster parents with “forever home” adoptive parents, and ...