International SEO: How to Optimize Your Website for Other Countries
If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for d ...
8 Dogs That Are Better at Instagram Than You
New York’s most Instagram famous dog, Marnie, boasts over 2.1 million followers.
A post shared by Marnie The Dog (@marniethedog) on Feb 14, 2018 at 3: ...
Don’t Show Off, Show Interest
Sometimes, when I go to networking events, I observe people engaging in what I like to call "dueling monologues."
Now, "Dueling Banjos" -- that's a gr ...
Google expanding YouTube Director onsite video ad service to more than 170 cities
First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director onsite is now av ...
Infographic: The SEO Basics You Can’t Afford to Ignore
When I first started writing blog posts, I knew next to nothing about SEO.
Forty-five percent of small businesses aren’t sure what SEO means, yet 98 p ...
Use Your Expertise to Drive Your Brand
Share your journey. "This journey differentiates him from his competitors and is an integral part of his brand,” Sirsi added of this entrepreneur, Wil ...
Does Bounce Rate Really Matter in Content Marketing?
Time after time, clients come to me with the same troubling question.“Our engagement metrics look great,” they say, “but our bounce rate is so high.
G ...
How Does Your Email Marketing Program Stack Up?
But email marketing is evolving.
Segmentation, personalization, mobile: All impact returns on investment.
Segmentation was one of the ways — separatin ...
You Don’t Need to Be on YouTube to Make Money With Video Content
Nowadays, even the most casual content creators are able to earn money from views on the videos they share.
Social media users and everyday consumers ...
The Secret to Selling on Instagram Without Spending a Dime
No links make it harder to sell on Instagram If you’re new to marketing on Instagram, you may not know that links don’t exactly work on photo posts li ...