The Simple 4-Step Process for Getting Yourself on TV
The Simple 4-Step Process for Getting Yourself on TV.
Finding an appropriate PR contact for television (such as a producer or assignment reporter) can ...
4 Ways Small Businesses Can Master Marketing
One of the first hurdles a small business owner faces is getting the word out about her new business.
The good news is there is a lot a small business ...
How to Write a Compelling Facebook Messenger Sequence
People often ask me to help them with Facebook marketing.
Ads, Facebook groups, and straight up social media marketing were pretty much the only ways ...
7 Writing Tips for Savvy Content Creators1
7 Writing Tips for Savvy Content Creators1.
Learn from the following seven tips that I use every time I write content for a client or for a third-part ...
#CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers
When asked which techniques they used to better understand their target audience(s) for content marketing purposes, “Auditing Existing Buyer Data” did ...
This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing
This Week in Content Marketing: Mary Meeker Dedicates Entire Slide to Content Marketing.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can ...
Make Your Audience the Hero With a One-Sentence Agile User Story
What is a user story?
User stories can be modified for content marketers as well.
Rather than listing a bunch of SEO-friendly facts and calling it con ...
How To Interview (And Hire!) A Social Media Agency
A Social Media Agency.
Actionable Advice Another client came to us specifically asking about reporting because the social media agency they had recent ...
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans.
The video game’s “How do we get over there?” spot owned 87.7 ...
“Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
You may have a crisis communication strategy in place with a PR team ready to go with press releases, media contacts, and outreach efforts.
But what w ...