Periscope Live 360 Video: This Week in Social Media

The 5 Types of Customer Personas You Will Find on Social
5 Ways Artificial Intelligence Can Positively Impact Your Marketing Strategy
Why Snapchat is a Powerful Business Tool

Welcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience this week. The new Live 360 broadcasts are marked with a badge and enable viewers to change their point of view “by moving [their] phone or tapping and scrolling around the screen – all while watching live.” Although anyone on Twitter or Periscope can watch the videos in 360 degrees, the Twitter-owned live-streaming platform is currently testing the ability to stream in this new format with “a small group of partners.” Periscope plans to roll out Live 360 more broadly in “the coming weeks.” Those who are interested in being notified when the ability to broadcast in Live 360 becomes more widely available can apply to join a waitlist to be contacted via email.

Periscope is testing Live 360 video with select partners and will roll out this feature more broadly in the coming weeks.

Twitter Adds New Stickers and Hashtag-triggered Emojis for the New Year: To ring in the New Year, Twitter released a new set of celebratory stickers and hashtag-triggered emojis to all users. The hashtag #HappyNewYear will automatically add a fireworks emoji to tweets. The new stickers showcase different sights from around the world and the year 2017.

New year, new you, new #Stickers.#HappyNewYear pic.twitter.com/TbiU9xDcAh

Snapchat Launches New Native Games Feature: TechCrunch reports that “new Selfie Lens filter games are starting to appear to users, creating an addicting new Snapchat feature that also inspires competition between friends and could become a powerful ad revenue driver.” The new native games feature in Snapchat is embedded in one of the first Lenses shown this past week. Users can find it by opening the camera, holding on your face to scan it, and then choosing the “Santa’s Helper Lens” as one of the filter options.

Now Snapchat has “Filter Games” https://t.co/t3F2NMnZFa by @joshconstine

Our Take on Top News This Week

The Morning Social Media Marketing Talk Show with Michael Stelzner is taking a break for the holidays and will return on Friday, January 6, 2017. Subscribe to future shows here.

More News to Note

8th Annual Top Social Media Blog Contest Call for Nominations: Social Media Examiner is now accepting nominations from the public for their favorite social media blog of the year. Judges for this year’s contest, Heidi Cohen, Marcus Sheridan, and Sonia Simone, will select the winning blogs based on the quality of content, frequency of posts, reader involvement, and ranking.

Nominate your favorite social media blog in Social Media Examiner’s 8th Annual Top 10 Social Media Blog Contest.

Some Interesting Studies to Note:

Customer Satisfaction Research Study: In October 2016, MarketingSherpa conducted research into customer satisfaction based on a survey of 2,400 customers. The set was…

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