Tag: Advertising
5 New Facebook Ad Types You Should Be Using (But Probably Aren’t)
Facebook Page Engagement Audiences Ideally, the majority of your money should be spent on custom audiences inside Facebook.
Let’s click on “Facebook P ...
11 Tools to Help You Run More Profitable Ad Campaigns
11 Tools to Help You Run More Profitable Ad Campaigns.
Here are 11 of my favorite tools to make sure each ad campaign I run is making me multiple time ...
How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement
How to Personalize Your Ads and Landing Pages Using Dynamic Text Replacement.
You can personalize ads (and even the landing pages people see afterward ...
New Instagram and Messenger Ad Features, and LinkedIn Native Video
New Instagram and Messenger Ad Features, and LinkedIn Native Video.
On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore ...
YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
YouTube’s ad leaderboard for June saw significantly fewer views compared to May, with last month’s top ad — YouTube’s own #MoreThanARefugee — only gen ...
4 Lesser-Known Ways to Improve the Conversion Power of Your Facebook Ads
In the same vein, this diversity can make it difficult to narrow in on a target audience, but mastering this skill makes all the difference.
Here are ...
How to Know if Your Facebook Ad Is Successful
You’re not alone, especially on Facebook, where its ever-changing algorithm and ad options can cause a lot of people to simply throw money around hopi ...
How video ad quality affects campaign performance on Facebook
In our test, we used fairly basic image ads like this one to establish a baseline ROI for our study: Just to get a good feel for things, we ran image ...
4 New Features for AdWords Ecommerce Advertisers
4 New Features for AdWords Ecommerce Advertisers.
Google Optimize This new product from Google will integrate with AdWords to help advertisers create ...