Tag: Advertising
How to Optimize Social Ads for Every Stage of the Buying Funnel
As part of this process, you’ll identify your buyer personas, map them to buying stages, and develop a list of unique selling propositions (USPs) to t ...
11 Examples of Facebook Ads That Actually Work (And Why)
Why should the viewer click on your ad to see your website?
A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer migh ...
Six Video Advertising Trends That Will Dominate 2017
Six Video Advertising Trends That Will Dominate 2017.
Digital video advertising is a hot topic that’s about to reach its boiling point.
No doubt drive ...
4 of the Biggest Advertising Trends of 2016
Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and invi ...
3 Creative Ways to Generate Leads With Instagram
Interested in generating high-quality leads for your brand?
You’re probably using several social media platforms to reach out to a new audience and ge ...
United Cities Changing The Game With Content Marketing
United Cities Changing The Game With Content Marketing.
Speaking of videos, consumers can now skip an ad before watching that cat chase its tail.
So w ...
Contently Case Story: How Event Coverage Helped xAd Boost Site Engagement
Contently Case Story: How Event Coverage Helped xAd Boost Site Engagement.
The packed summit, called “On Location,” took place on September 22.
xAd ho ...
Are Your Social Media Ads Paying Off? 8 Metrics You Should be Tracking
And then there’s cost per action, in which you only pay for selected actions.
By measuring conversions on your social ad, you can better understand th ...
Here’s How to Plan Your Content Marketing Career for 2017
Because people have tuned out from paid advertising.
According to Curata survey data, 75 percent of companies are either “increasing” or “significantl ...