Tag: Advertising
Who Will Win the War for TV Ad Dollars?
It happened at the Rio Olympics.
The numbers were strikingly similar to Rio: Total viewership was down 34 percent, while video streams spiked 70 perce ...
Google restricts TrueView video ad rotation settings to “Optimize for clicks” only
Google restricts TrueView video ad rotation settings to “Optimize for clicks” only.
If you’re running video campaigns on Google properties and have se ...
How to Grow Your Email List With YouTube Ads
Where YouTube Video Ads Appear When people search for keywords that match your ad targeting, your YouTube ad will appear directly below the YouTube se ...
Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares
Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares.
According to the London-based video analytics firm U ...
How Should Brands Adapt to a Post-Truth World?
How Should Brands Adapt to a Post-Truth World?.
The video comes from Stop Funding Hate (SFH), a group that launched in August to pressure companies to ...
Study Finds Marketers On Technology Overload
Some 48% of survey respondents pointed to a lack of information-sharing as the biggest challenge when buying media, followed by 48% who cited lack of ...
Just How “Native” is Your Native Advertising? Branded Content Marketing vs. Content Discovery Platforms
Just How “Native” is Your Native Advertising?
Branded Content Marketing vs.
Branded Content Marketing vs.
Branded Content is a form of native advertis ...
![A Brief History of Social Advertising [Infographic]](https://blog.hubspot.com/hubfs/00-Blog_Thinkstock_Images/history-social-ads.png?t=1481019830958 "A Brief History of Social Advertising [Infographic]")
A Brief History of Social Advertising [Infographic]
A Brief History of Social Advertising [Infographic].
Social advertising is a big business.
Over the past two years, social media advertising budgets h ...
How to Use Offline Events Ads From Facebook
How to Use Offline Events Ads From Facebook.
What Are Facebook Offline Events?
This will set the type of conversion you’re tracking.
Facebook says it ...
5 Branded Content Campaigns You Need to Know
5 Branded Content Campaigns You Need to Know.
In January, I wrote about “The 7 Worst Ad Campaigns of 2015” and received great feedback from the commun ...