Tag: Advertising
‘Deceptive marketing works’ — social media ads grab attention of regulators
Both Torontonian Casey Palmer and celebrity Kim Kardashian are hired to promote companies and brands on social media.
(Instagram) Casey Palmer is no K ...
How The New York Times Took Native Advertising Global
How The New York Times Took Native Advertising Global.
But when The New York Times launched T Brand Studio, its native ad shop, a few years ago, the c ...
4 Facebook Mobile Ad Techniques That Work
4 Facebook Mobile Ad Techniques That Work.
With every Messenger destination ad campaign, you can target people through interests, behaviors, and more. ...
Social Media News Roundup: Ads Arrive In Facebook Messenger
Social Media News Roundup: Ads Arrive In Facebook Messenger.
James Allen runs through the latest in social media marketing news, including Facebook’s ...
Adobe Furthers Marketing Software Ambitions with TubeMogul Acquisition
Adobe will further its efforts to become a one-stop shop for marketers’ technology needs with the acquisition of video ad buying software company Tube ...
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers
Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers.
More than two-thirds of business-to-business (B2B) marketers worldwide devote dolla ...
Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
Mobile ad spend is booming In just a year, spending on mobile advertising in the U.S. climbed 89 percent to $15.5 billion, accounting for nearly half ...
The Rise of Videos in Advertising and Content Marketing
The Rise of Videos in Advertising and Content Marketing.
However, with the emergence of the Internet, mobile phones and social media they are finding ...
Facebook Ads vs. Instagram Ads: 4 Things You Need to Know
Use this guide when you’re creating your next small business social media campaign.
Supported Formats First, let’s start with the similarities.
Fortun ...