Tag: Advertising
Three Ways to Make Influencer Marketing Authentic Again
Three Ways to Make Influencer Marketing Authentic Again.
You can see that statistic play out in research around the new consumer-buying journey: McKin ...
10 Examples of Facebook Ads That Actually Work (And Why)
Why should the viewer click on your ad to see your website?
A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer migh ...
Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing
Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing.
Shifting Focus to Integrated Customer Experience.
The Social Te ...
When Facts Fall Short: Why Brands Need a Point of View
When Facts Fall Short: Why Brands Need a Point of View.
The article itself wasn’t all that controversial.
It was a fairly standard advertorial, presen ...
All the Social Media Advertising Stats You Need to Know
All the Social Media Advertising Stats You Need to Know.
Social media advertising usage statistics Social media advertising budgets have doubled world ...
Four Reasons You Should Be Investing in Ads on Vertical Search Sites
Consumers perform a vertical search when they are in the process of actively trying to purchase a specific product or service.
In fact, Google even ac ...
How to Set Up Google Analytics Goals for Facebook Ads
How to Set Up Google Analytics Goals for Facebook Ads.
What Is a Google Analytics Goal?
Set Up Your Google Goal To get started setting up a Google goa ...
Google AdWords Expanded Text Ads: Best Practices For The New Format
Google AdWords Expanded Text Ads: Best Practices For The New Format.
1) Use Keywords and Convincing Copy in Your Headlines The main headline is the se ...
How content marketing can boost your business more than traditional marketing
How content marketing can boost your business more than traditional marketing.
In the past, you could place an ad in any number of media channels, inc ...
Social Media Advertising: The Complete Guide
What is social media advertising?
Social media advertising tips Hootsuite has been using social ads since 2012—a lifetime in the digital world.
Use fr ...