Tag: Creativity
Unleash your creative genius by visiting our new Video Inspiration Hub
But what about your team?
Well, wonder no longer.
We just launched a new site where you can fill up on all the inspiration you need, and then some: Th ...
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
Google is introducing new tools in AdWords for YouTube advertisers to measure and test creative aspects of their video ads.
Announced at this week’s C ...
Why You’re Missing Crucial Opportunities if You Think You’re ‘Not Creative’
I’m nowhere near as creative as she is.
I wanted to ask him if he truly thought medicine wasn’t creative.
If he really wanted to get better at graphic ...
Inspiring Innovation: How To Motivate Creative Marketing Teams
Creativity can be the catalyst for change.
But motivating teams to actively search for that spark of inspiration can be a challenge.
We asked marketin ...
Creativity in Marketing: A #CMWorld Chat with Allen Gannett
In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth.
During a recent #CMWorl ...
How to Train Your Brain to Be Creative: Lessons for Marketers
No single marketing approach will work forever or for everybody.
It can be hard for content creators to stay focused and motivated when they are produ ...
Welcoming Our New Students to the Creative Foundations Course!
Aww, it warms my heart to see the wave of new students joining our Creative Content Foundations course.
That’s a new class from Copyblogger, designed ...
The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)
I’ll get back to the white squirrel in a minute … We hear from content creators all the time about the struggle to be creative day in and day out.
In ...
When Data Meets Creative: Why Audience Insights are Critical for Video Publishers
They are also abandoning the siloed organizational structure that has become a barrier to success in the digital age.
Wang: Establish your data approa ...
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
Exercise in word play I saw my first live improv show, when I was 9 or so.
Create a word map or web of words for each term.
That shows that they’re op ...