Tag: Marketing

4 Questions You Must Answer to Develop Your Marketing Strategy
Author: John Jantsch / Source: Duct Tape Marketing < All Articles
Developing a marketing strategy for your business can be tough, ...

Adobe’s Project Fleek connects marketers and social video influencers
Author: Anthony Ha / Source: TechCrunch
Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and mana ...

Where Should You Spend Your Marketing Budget? (Even If It’s Not Much)
Source: Neil Patel
Whenever I consult with a company, no matter how big they are, they almost always ask one important question: “How should we spe ...

Brands Are Digging Into GIF Data to Understand Consumer Behavior
Author: Lauren Johnson / Source: Adweek Online
GIFs are more than just popular, looping clips on social media. As brands work to inject t ...

Are We There Yet? Launching Agile Marketing Cross The Chasm
Author: Andrea Fryrear / Source: Marketing Insider Group
In Marketing Strategy
In April of 2016, Scott Brinker argued that Agile marketin ...

What You’ve Forgotten About Landing Page Optimization
Author: Fahad Muhammad / Source: Business 2 Community When creating landing pages, marketers tend to focus all their efforts on optimizing ...

Retain Your Talent: Why Video Is Valuable To Your Content Strategy
Author: John Hall / Source: Forbes
Shutterstock
No matter how advanced technology becomes and how it shapes the world of digital PR and ...

Why Senior Leadership Involvement is Necessary for Content Success
Author: Will Humphries / Source: Business 2 Community Although production often takes place on the front lines, content marketing success ...

Marketing 101: Are Metrics a Good Indicator of Success?
Author: Penny C. Sansevieri / Source: Entrepreneur
In today’s world, nearly everything can be measured by metrics: Facebook likes, Twitte ...

Confirmed! The future of marketing lies in videos
Author: TiyoApp / Source: Medium
Business statisticians opine that by the next year, 80% of businesses will be incorporating videos in th ...