Tag: Marketing
The Secret Weapon Marketing Needs to Share with Sales
Of aligned teams, 57% practice account-based marketing (ABM), a methodology that puts the two teams in close quarters and demands constant collaborati ...
How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing
A lot.
While musical artists such as Kanye West and Jay-Z are no strangers to marketing their product or themselves, they are entrepreneurs, too.
When ...
How Hip-Hop Artist Ryan Leslie Hopes to Transform Mobile Marketing
A lot.
While musical artists such as Kanye West and Jay-Z are no strangers to marketing their product or themselves, they are entrepreneurs, too.
When ...
Study: The 2019 Creative and Marketing Salaries Guide
I went to art school growing up.
In college, I majored in drama.
Let us know how waiting tables goes.” Mercifully, I found out about content marketing ...
Beyond Gaming: How ‘Fortnite’ Is Disrupting Traditional Marketing on YouTube and Facebook
And that’s partially why the Epic Games title has seen such explosive success: disruptive marketing.
In many ways, Fortnite marketing has ignored the ...
Transcript of Why Sales and Marketing Need Each Other
John Jantsch: All right, so let’s define the term sales enablement.
And I think marketers need to think that the sales is just another marketing chann ...
Why Content Marketers Everywhere Need to Get Down with User-Generated Content
If your content marketing goal is authenticity, there’s no better bet.
The beauty of user-generated content is its function as a top-of-funnel asset f ...
5 Fun Halloween Marketing Ideas for Your Small Business
In fact, according to the National Retail Federation, over 35 percent of consumers perform online searches to find Halloween inspiration for costumes, ...
The Seven Steps to Marketing Success – How to Build a Marketing System
The key to an effective marketing approach is creating a marketing system.
When you understand the ideal customer and create the narrowest definition ...
12 Marketing Skills You Need to Survive in the Age of AI
By definition, artificial intelligence is the ability for computers to perform tasks that would ordinarily require human intelligence.
If you’re not w ...