Tag: Marketing

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How 6 Companies Use Content For Other Departments Besides Marketing

How 6 Companies Use Content For Other Departments Besides Marketing

How 6 Companies Use Content For Other Departments Besides Marketing. Here’s how brands are finding ways to use it throughout their organizations. So G ...
TV or Digital Ads? The Case for Investing in Both

TV or Digital Ads? The Case for Investing in Both

TV or Digital Ads? Traditional marketing channels are dead, right? How we doubled our ROI on ad spend Our company is a great example. Remember that yo ...
3 Ways to Avoid Mediocre Marketing Content

3 Ways to Avoid Mediocre Marketing Content

3 Ways to Avoid Mediocre Marketing Content. Coming up with fresh content can be difficult, which is why it’s easy for marketers to fall into the trap ...
4 Steps to an Unforgettable Social Media Strategy for B2B Companies

4 Steps to an Unforgettable Social Media Strategy for B2B Companies

If it’s Instagram, for instance, don't only show you follow you prospect; you should also engage with their content. I have deployed the strategy abov ...
Your Blog Needs an Editorial Mission Statement

Your Blog Needs an Editorial Mission Statement

Your Blog Needs an Editorial Mission Statement. In fact, your editorial mission statement (or statements) should produce at least three benefits for y ...
Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns

Snaps are shared between users and disappear after viewing. This makes Snapchat ideal for running campaigns around specific events, brand announcement ...
Higher Education: How to Raise Your Content Marketing Game

Higher Education: How to Raise Your Content Marketing Game

Higher Education: How to Raise Your Content Marketing Game. He says the challenge is great in marketing to students – whether it’s a community college ...
The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]

The Content Imperative for Successful Marketing Automation [Webinar Recap]. In a webinar for the GetResponse Automation Hub, I discussed the content d ...
How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes “Know, Like and Trust” With Your Target Audience. One of the best places to help you establish the “Know, Like and Trust” factor ...
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