But which campaigns managed to come out on top in this 2018 holiday season? Creators Lead Holiday Campaigns and Engagement This year, branded content clearly won the most-watched holiday campaigns, backed by the charisma and passion of select creators. Six of the top ten most-viewed sponsored holiday campaigns of the last 90 days were videos released by creators in conjunction with a brand! Three more creators in the top ten released their content on YouTube. Ryan’s Family Review — from the creators behind the popular toy channel Ryan ToysReview — saw 2.1 million views on its Republic Wireless-sponsored video of a giant Christmas maze littered with hidden presents. The final creator to make it into the top ten for sponsored holiday campaigns was French creator Cyprien. Noteworthy Brands Made a Sponsored Splash The remaining four spots in the top ten most-watched sponsored holiday campaigns of the last 90 days went to brands. For this holiday season, Tasty boasted two sponsored Facebook videos in the top ten at #3 and #6, both in partnership with Dr. Oetker Baking. To summarize, this year’s top sponsored holiday campaigns were dominated by individual creators and their winning partnerships with brands. French creators pulled in the most engagements in a three-day timeframe, while Instagram, Facebook, and YouTube all boasted some of the most-watched campaigns of the last 90 days.
Near the end of every year, brands around the world team up with creators, publishers, and other like-minded companies to create sponsored campaigns full of holiday spirit and inspiration. Like most Christmas-themed content, these videos boast delicious recipes for entertaining guests, must-have products for the coming year, and promotions for anticipated Yuletide TV shows and movies. But which campaigns managed to come out on top in this 2018 holiday season?
That’s what we’ll explore in this article! When we searched for the top sponsored holiday campaigns of the last 90 days, we discovered not only an interesting mix of content formats, but also a variety of platforms which hosted these videos. Grab some eggnog (or your favorite holiday drink of choice), and let’s dive in!
Creators Lead Holiday Campaigns and Engagement
This year, branded content clearly won the most-watched holiday campaigns, backed by the charisma and passion of select creators. Six of the top ten most-viewed sponsored holiday campaigns of the last 90 days were videos released by creators in conjunction with a brand!
The clip with the highest view count is from world-famous football player Cristiano Ronaldo in partnership with his fragrance company and highlights the release of the new scent CR7. With about 6.5 million total views, this video was uploaded to Instagram. Also hailing from Instagram was the fourth most-watched video from actress and dancer Mackenzie Ziegler; the clip pulled in 3.1 million views and posited the star’s TurnBoard device (which helps dancers analyze their turns and form) as a great Christmas gift for her fans.
Three more creators in the top ten released their content on YouTube. FV Family boasted the second most-watched sponsored content this holiday season, with a nearly 5 million views-strong video showcasing Walmart’s online interactive Christmas wishlist dubbed the Toy Lab….
COMMENTS