6 Social Media Video Formats Marketers Need to Try

6 Social Media Video Formats Marketers Need to Try

6 Social Media Video Formats Marketers Need to Try. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube. Live video According to eMarketer, more than a third of internet viewers say they watch live video online, with Facebook Live as the most popular channel, followed by YouTube live streaming. Live video is also available on Twitter and Instagram. Facebook Live Video You can start a Facebook Live broadcast spontaneously, or schedule one for later. Now you can #GoLive on Twitter!https://t.co/frWuHaPTFJ pic.twitter.com/Xpfpk1zWJV — Twitter (@Twitter) December 14, 2016 Technical requirements: For now, you can only live stream directly on Twitter from your smartphone. You can post pre-recorded 360 videos on Facebook and YouTube. YouTube Live 360 video For live 360 video on YouTube, you’ll need to set your broadcast up as a Live Scheduled Event rather than just clicking Stream Now, as described for YouTube live video above. Sometimes it’s all about creating timely, in-the-moment content that will disappear soon after it’s posted. If you’re feeling particularly ephemeral, you can head to Snapchat or Instagram Stories.

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6 Social Media Video Formats Marketers Need to Try | Hootsuite Blog

There’s no question that social video has become a critical part of online marketing. After all, Facebook alone has 8 billion video views per day, and Bloomberg reported that Snapchat had 10 billion video views per day as of April 2016. That’s not even counting all the other social media video formats on channels like Instagram, Twitter, and YouTube.

And if you think you’re seeing a lot of video in your social feeds now, hold onto your hat: Cisco predicts that online video traffic will increase three times from 2015 levels by 2020, so that video traffic will represent 82 percent of all consumer internet traffic within the next three years.

Perhaps it’s not surprising, then, that more than 70 percent of U.S. marketers planned to use social video ads within the 12 months starting May 2016.

Of course when we talk about social video, we’re actually talking about several different things at once. While some types of video are designed to have a long shelf life, others are much more ephemeral, disappearing after only a day. Let’s look at the different social media video options beyond the standard native social video, and explore how to use them on the various social media platforms.

6 types of video for social media

Here’s a primer on each of the social media video formats, including the key technical details you need to create one for each network.

1. Live video

According to eMarketer, more than a third of internet viewers say they watch live video online, with Facebook Live as the most popular channel, followed by YouTube live streaming. Live video is also available on Twitter and Instagram.

Facebook Live Video

You can start a Facebook Live broadcast spontaneously, or schedule one for later. The commenting feature on Facebook Live Video makes it a great way to interact directly and authentically with your clients and fans.

Technical requirements:

  • Resolution: Maximum 720p (1280 x 720), 30 frames per second
  • Maximum bit rate: 4 mbps
  • Minimum video length: None, but Facebook recommends 10 minutes
  • Maximum video length: 4 hours
  • Title length: Maximum 255 characters

Find the step-by-step instruction and some best practices for maximizing your audience, in our guide to Facebook Live video.

YouTube live video

Most technical requirements for YouTube live video are managed through a YouTube verified encoder. You’ll need to download one before you can post live video on YouTube.

The video below explains how to start your first stream.

You can also use Live Chat to interact with viewers—or allow them to interact with each other—during your stream, as explained in the video below.

Keep in mind that while the live video is archived after you finish broadcasting, the live chat is not.

Twitter live video

Twitter has owned the live-broadcasting app Periscope since before the latter even launched. But only in December 2016 did Twitter make Periscope’s live video functionality available to all Twitter users, without downloading the Periscope app.

We’re making it easier for you to share what’s happening in your world. Now you can #GoLive on Twitter!https://t.co/frWuHaPTFJ pic.twitter.com/Xpfpk1zWJV

— Twitter (@Twitter) December 14, 2016

Technical requirements:

For now, you can only live stream directly on Twitter from your smartphone. For more options—like the ability to stream from a professional camera or GoPro—you can send your stream to Twitter from the Periscope app, as we explain in our Periscope marketing guide.

To launch your live social video straight from Twitter, tap the compose icon, then Live. When you’re ready, tap Go Live to start broadcasting.

Instagram live video

Unlike live videos on the other social networks, Instagram live videos cannot be archived. Once the broadcast is over, the video is gone, so make sure you’re also recording to another source if you want to have something more permanent.

Technical requirements:

It’s pretty simple: you can share live video on Instagram from your smartphone with the latest version of the Instagram app. The maximum live video length is one hour.

To launch your live Instagram video, tap the camera icon in the top left corner of your screen or swipe right from your feed, then tap Start Live Video. The broadcast will appear in your Instagram Story.

2. 360 video

Think of 360 video as an entry point to virtual reality: it’s a social media video format that lets viewers virtually rotate the camera to change their point of view, allowing them to immerse themselves in the content you present, as in this National Geographic 360 video on Facebook.

The format of 360 video is still new enough that it stands out from regular old 2D video. According to eMarketer, more than half of users find 360 video engaging, and more than one-third say they’re more likely to engage with 360 video than with other social media video formats.

6 Social Media Video Formats Marketers Need to Try | Hootsuite Blog
Image via eMarketer.

You can post pre-recorded 360 videos…

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