64 Percent of Consumers Purchase After Watching Branded Social Video Content

64 Percent of Consumers Purchase After Watching Branded Social Video Content

So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business. In addition, Mark Zuckerberg didn’t declare that “We see a world that is video-first with video at the heart of all our apps and services” until the Facebook earnings call on July 27, 2016. That gives video marketers an opportunity to discover what strategic insights and tactical advice can be gleaned now that “over 500 million people are watching videos on Facebook every day,” while “people around the world are now watching a billion hours of YouTube’s incredible content every single day!” 84% of Viewers are Watching Social Video via Mobile So, what are some of the highlights in Animoto’s latest report? When are they watching? 33% during the lunch hour, 43% during the afternoon, 56% during the evening, 38% before bed, and 16% in the middle of the night. Where do consumers engage with branded videos daily? Behind-the-scenes videos, funny videos, educational videos, and emotional videos. Video has become a must-have for savvy marketers. Of those at companies that have created at least two videos in the last year, 48% create 4+ videos every month and 27% create 6+ videos every month. And the first strategic insight that you can glean is that Facebook tends to emphasize reach (“over 500 million people”), while YouTube tends to emphasize watch time (“a billion hours”).

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Tubular Insights (formerly known as ReelSEO) has been publishing the findings of Animoto’s annual reports on the state of social video marketing for years. So, highlighting the findings of “The State of Social Video 2017: Marketing in a Video First World ” is a great way to update critical data and analyze the latest trends in the digital video marketing business.

In addition, Mark Zuckerberg didn’t declare that “We see a world that is video-first with video at the heart of all our apps and services” until the Facebook earnings call on July 27, 2016. So, this is the first time that Animoto has surveyed 1,000 consumers and 500 marketers since then. That gives video marketers an opportunity to discover what strategic insights and tactical advice can be gleaned now that “over 500 million people are watching videos on Facebook every day,” while “people around the world are now watching a billion hours of YouTube’s incredible content every single day!

84% of Viewers are Watching Social Video via Mobile

So, what are some of the highlights in Animoto’s latest report? Well, here are some eyebrow raisers from the survey of consumers:

  • Where are they watching? 84% watch on mobile devices.
  • When are they watching? 33% during the lunch hour, 43% during the afternoon, 56% during the evening, 38% before bed, and 16% in the middle of the night.
  • Where do consumers engage with branded videos daily? 49% on Facebook, 32% on YouTube, 24% on Instagram, 22% on Snapchat, and 22% on Twitter.
  • 64% of consumers purchase after watching branded…

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