7 Online Marketing Trends That Will Dominate 2017. pexels.com 2016 was an amazing year for online marketing, but the industry never slows down. Ushered in by Pokémon Go, We’ll See the True Rise of Augmented Reality. Live video has been on an upward streak for the last few years, but I believe 2017 will be the year when it fully takes off, utilized by more brands and more individuals than ever. Yes, native advertising is one of the oldest trends on this list. Continued from page 1 5. Brands Will Increasingly Target Niche Markets Out of Necessity. This is especially true in the content and social media marketing spaces. We’ll See the Rise of ‘Immersive Experience’ Content Marketing. You can offer 360 videos to make your users feel like they’re living in a moment, or host live webinars and workshops to get people to engage with you. I project these trends based on the current information I have, including last year’s trends, the introduction of new technologies, and how I see and hear marketers talking about the year to come.
2016 was an amazing year for online marketing, but the industry
never slows down. We haven’t quite hit the end of the year, but
it’s time to start thinking about how the industry’s going to
change in 2017—and how you can prepare accordingly.
Marketing is a field dominated by those with the foresight to
plan ahead, anticipate changes, and
jump on trends before your competitors do, so take note of
these trends to come and prepare for them. You don’t have to use
all of them, but you should be aware of their existence if you want
to continue being competitive in your industry.
1. Ushered in by Pokémon Go, We’ll See the True Rise of
Augmented Reality.
Few people would have predicted that
Pokémon Go would have taken off as radically as it did,
earning $10 million a day in new revenue during its peak.
Enthusiasm for it has largely died down, but the app has had two
main effects on the online marketing community; one, it’s shown
that users are ready for augmented reality (AR) experiences, and
two, it’s given marketers a taste of the earning potential here.
You can expect to see more brands coming out with AR games, AR ads,
and attempts to capitalize on AR apps that already exist.
2. Live Video Streaming Will Fully Take
Off.
Social media users are beginning to demand more in-the-moment
content, giving them a vicarious view into a world (or event)
they’d previously been unable to access. Thanks to faster Internet
and the ubiquity of mobile devices, live video has become something
of a trend on its own, with more and more apps and platforms giving
some kind of “live streaming” functionality; even this year’s
first Presidential debate was streamed live, drawing millions
of viewers in. Live video has been on an upward streak for the last
few years, but I believe 2017 will be the year when it fully takes
off, utilized by more brands and more individuals than ever.
3. Data Visualization Tools Will Greatly Expand, As Will
The Need for Data Visualization.
As marketers, data is our lifeblood. We need quantitative
information to tell us who’s buying what, when, why, and what
messaging is most effective for them. But…
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