Why SEO and PPC Are More Effective Together

Why SEO and PPC Are More Effective Together. Here are six reasons that using pay-per-click and search engine optimization together will result in marketing that's more effective. You want your company and your brand to be as visible as possible online so that you can reach more people. If you are just running an SEO campaign, then your company is going to be on the SERPs only once for your organic ranking. Use Ad Copy If you run PPC ads for your company, you quickly see which ones perform best and earn the most conversions. You can use your best performing ad copy to help your SEO campaign. Doing so benefits you greatly, because you already know that this copy works well. Let's say you have been working hard on your organic rankings with SEO, and you finally have gotten in the top 4 of the SERPs. Once people become more familiar with your site, they are more likely to convert. Those natural rankings could be keywords that can get a lot of traffic and conversions.

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SEO and PPC are very different, but it’s time to stop thinking about them as polar opposites. Because, although different, they aren’t enemies. They are allies. And they work well together: They complement and benefit each other.

Kind of like Yin and Yang, they fit together to make a whole—in this case, well-rounded search marketing.

Here are six reasons that using pay-per-click and search engine optimization together will result in marketing that’s more effective.

1. Greater Visibility

This first benefit should be obvious. You want your company and your brand to be as visible as possible online so that you can reach more people. If you are just running an SEO campaign, then your company is going to be on the SERPs only once for your organic ranking.

However, if you add PPC to the mix, then you get added exposure; you can be on the SERPs twice.

In addition, PPC ads generally make up the top two or three results on most SERPs. So, if you can dominate both the paid and organic spaces, you will not only have greater visibility but also convey the impression of having authority in your market.

2. Twice the Keyword Data

One of the great things about SEO and PPC is that both generate data for you to use to help your search marketing efforts. You can see which keywords you are ranking well for, which keywords give you the greatest conversions, etc. When you are running both SEO and PPC campaigns, then you have double the data to help you.

The more data you have, the more you can learn about your audience, the more changes you can make to improve campaigns, and the better your results will become.

3. Use Ad Copy

If you run PPC ads for your company, you quickly see…

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