Marketing automation has become increasingly important to content marketers. With marketing automation being a big part of our roles, we were thrilled to have experts from Eaton attend Content Marketing World 2016…to learn from, network with, and stay in touch with after the event. Meet Kayla, a member of Eaton’s communications team. All three of us were attending for the first time. I’ve attended other marketing conferences, but not CMWorld. How did your career lead you to content marketing? I started my career planning trade shows, assisting with product launches and managing other various marketing projects. Where is one place in the world you’d like to visit? What is one orange item in your life you can’t live without? If a product manager could see all the ways content marketing can reach the end customer, they would be encouraged to incorporate new strategies into their launches to help make them even more successful.
Marketing automation has become increasingly important to
content marketers. Segmentation, automation, personalization and so
much more has made our communications increasingly more effective
and targeted. With marketing automation being a big part of our
roles, we were thrilled to have experts from Eaton attend Content
Marketing World 2016…to learn from, network with, and stay in touch
with after the event.
Meet Kayla, a member of Eaton’s communications team. You may
have seen Kayla active on the CMWorld event app. If so, read more
about her! If not, here’s your chance to get to know her.
You can find Kayla online via
LinkedIn – and through her Twitter handle below (linked in her
name).
Name: Kayla Fulp Horst
Title: Marketing Communications Specialist, Lead
Generation
Company: Eaton
What brought you to CMWorld 2016? How many years does this
make for you?
I came to CMWorld 2016 with two of my coworkers. All three of us
were attending for the first time. I’ve attended other marketing
conferences, but not CMWorld. I had heard rave reviews and wanted
to attend. My team and I were also finalists for a Content
Marketing Award for Best Marketing Automation in Content Marketing,
so that provided extra incentive for us to attend!
How did your career lead you to content marketing?
I started my career planning trade shows, assisting with product
launches and managing other various marketing projects. During
those projects I felt like I would get a small taste of the latest
marketing practices, but I couldn’t fully explore them. Since then,
I have always looked for positions that would allow me to grow and
learn how to be a better marketer. My eagerness to become a better
marketer has led me to content marketing and demand generation.
It’s changing every day, which makes it very exciting!
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