Text Message Marketing: A #CMWorld Chat with Ardath Albee
Consumers are required to opt-in before receiving any texts, meaning they are open to receiving – and welcome – your message.
Marketing Interactions, ...
How to Know if You’ve Been Hit With a Google Penalty (And How to Fix It)
What Is a Google Penalty?
A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google.
...
WhatsApp Marketing for Business: A Guide to Getting Started
But how can you effectively use WhatsApp for marketing?
What is WhatsApp?
WhatsApp is a free mobile app that uses your phone’s internet connection to ...
Disney’s Punny Team Up With Solo Cup for the Next ‘Star Wars’ Movie Is a Good Reminder That George Lucas Made Millions on Licensing
The Disney marketing team never stops.
With the opening of A Wrinkle in Time this weekend following the behemoth that is Black Panther, the studio is ...
How to Make a Video Like a Professional for Under $250
The numbers in support of video marketing are staggering: Video marketers get 66 percent more qualified leads per year and achieve a 54 percent increa ...
A Cult Craft Brewer Says Its ‘Beer For Girls’ Is Satire — But Women Are Slamming the Company for the ‘Lazy Stunt’
BrewDog released a 'beer for girls' called Pink IPA that's intended to satirize the beer industry.
This story originally appeared on Business Insider ...
Determining Your YouTube Strategy and Core Message
Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Before you create a YouTube channel and start producing videos for your business, take s ...
The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception
Consumers and the media found the timing of the launch (which coincided with International Women’s Day and Women’s History Month) questionable, and ma ...
When to Use Your Email Signature for More Than a Sign-Off
She placed social media icons to link to her Facebook, Twitter and LinkedIn accounts.
She added a sign-up for her mailing list.
Email signatures are n ...
How to Use YouTube Live to Grow Your Business
When it comes to streaming live video content, it’s one of the most popular options available.
If you have never streamed a live video on YouTube or n ...