Is Your Brand Really Who It Says It Is?
Is Your Brand Really Who It Says It Is?.
Welcome to the quagmire that is authenticity in social media.
I’ve read a number of articles arguing that aut ...
Facebook Video Retargeting for Live Video and Beyond
Facebook Video Retargeting for Live Video and Beyond.
Amanda explores Facebook video ads and retargeting.
Listen Now Here are some of the things you’l ...
How Does Google Handle CSS + Javascript “Hidden” Text? – Whiteboard Friday
How Does Google Handle CSS + Javascript "Hidden" Text?
Does Google treat text kept behind "read more" links with the same importance as non-hidden tex ...
The Power of Video Content Marketing
Video is very different.
Video requires an effort several orders of magnitude above the effort required to create many different pieces of written con ...
Influencer Marketing for B2B: 4 Examples That Prove It Can Work
The benefits of influencer marketing Before we get into some examples of B2B influencer marketing, let’s cover the benefits of investing in this chann ...
Why Companies Are Failing to Grasp the Digital Customer Experience
In a 2016 report, the Economist Intelligence Unit 1 makes a bold assertion: “Customer experience” will overtake “mass advertising as a preferred chann ...
The 3 Most Effective Ways to Grow Your Email List
The 3 Most Effective Ways to Grow Your Email List.
As a content strategist, I ask people about their content marketing goals every day.
It’s hard to k ...
‘You Can’t Hit What Your Eyes Don’t See’: How Time Inc. Became a Media Company Built on Data
As a media company, Time Inc. remains committed to backing those covers with hard-hitting stories.
Moreover, how do we target the consumer based on ev ...
How to Do Interactive Marketing the Right Way
How to Do Interactive Marketing the Right Way.
The ad garnered attention all right, but not the right kind; and critics called Burger King out for bei ...