Tag: Advertising
10 YouTube Pre-Roll Ads You’ll Actually Enjoy
Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second "bumper" ad.
That's pretty impressive for taking up onl ...
The 7-Step Instagram Ad Campaign Blueprint
All Instagram ads are set up through your Facebook Ads portal so first, you’ll need to set up either Facebook Ads Manager or Facebook Business Manager ...
The 7-Step Instagram Ad Campaign Blueprint
All Instagram ads are set up through your Facebook Ads portal so first, you’ll need to set up either Facebook Ads Manager or Facebook Business Manager ...
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Google has announced several steps to address advertiser concerns.
On Sunday, Kent Walker, Google’s general counsel, outlined four steps Google is tak ...
TV or Digital Ads? The Case for Investing in Both
TV or Digital Ads?
Traditional marketing channels are dead, right?
How we doubled our ROI on ad spend Our company is a great example.
Remember that yo ...
The Help-Hub-Hero Approach to Video Content Strategy
The Help-Hub-Hero Approach to Video Content Strategy.
What is Help Hub Hero?
This is the kind of content that you might see on a TV commercial, announ ...
This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?
This Week in Content Marketing: Is Google’s Ad-Blocking Plan Good or Evil?.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on b ...
The Top 6 Ad Tech Companies You Need to Know
The Top 6 Ad Tech Companies You Need to Know.
Here are six ad tech companies to look out for in 2017.
AppNexus Already a major name in the ad tech spa ...
Weekend Reading: “The End of Advertising” by Andrew Essex
Weekend Reading: “The End of Advertising” by Andrew Essex.
For the 127th episode of The Marketing Book Podcast, I interviewed Andrew Essex, author of ...
How to Win at Facebook Advertising
In this video, Entrepreneur Network partner Ben Angel explains how to optimize your Facebook advertising strategy and generate more sales.
The first k ...