Tag: Analytics

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LinkedIn Analytics: The Complete Guide for Marketers

LinkedIn Analytics: The Complete Guide for Marketers

The Company Page has a dashboard showing basic page traffic data from the past 30 days: Visitors (how many people navigated to your page, including no ...
How to Set Up Google Analytics for WordPress

How to Set Up Google Analytics for WordPress

Google Analytics can help you understand all of this information and so much more. In just five easy steps, you can uncover insights about your websit ...
How to Set Up Google Analytics for WordPress

How to Set Up Google Analytics for WordPress

Google Analytics can help you understand all of this information and so much more. In just five easy steps, you can uncover insights about your websit ...
Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

Digital Marketing News: Google’s Demographic Targets, People Analytics, Pinterest’s Carousel Ads, & the Psychology of Social Sharing

The Importance of Listening to Customers [Infographic] How customer interactions affect your bottom line, why they leave, and the important of listeni ...
Snapchat Analytics: How to Measure Your Brand’s Efforts on the App

Snapchat Analytics: How to Measure Your Brand’s Efforts on the App

Once you’re in, you’ll have access to all of your Snapchat Insights data—the first page of which will look like this: Other Snapchat analytics tools I ...
Moz Acquires STAT Search Analytics: We’re Better Together!

Moz Acquires STAT Search Analytics: We’re Better Together!

It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. Together we provide a m ...
The Straightforward Guide to Twitter Analytics

The Straightforward Guide to Twitter Analytics

Since then, Twitter has continued to make upgrades to the tool, having created a standalone analytics app called Engage in 2016 and launching analytic ...
5 Analytics Tools to Supercharge Your Marketing Strategy

5 Analytics Tools to Supercharge Your Marketing Strategy

Here are my top five analytics tools for supercharging your marketing strategy: 1. Scheduling and analytics platforms like Hootsuite offer the ability ...
How to Use LinkedIn Analytics to Better Connect With Your Audience

How to Use LinkedIn Analytics to Better Connect With Your Audience

LinkedIn analytics can help with that. In order to find LinkedIn’s native analytics, navigate to your Company Page, and then click “Manage Page.” Next ...
How Much Data Is Missing from Analytics? And Other Analytics Black Holes

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could be. Side note: Our test setup (multipl ...
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