Tag: Lead generation

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Connecting Content to Measurable Business Outcomes

Connecting Content to Measurable Business Outcomes

I recently passed my six-month mark at Contently. In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content ...
How to Perfect Your Lead Generation Follow-up

How to Perfect Your Lead Generation Follow-up

In post #3 of 5, I introduced – How to Use Content to Generate a Steady Flow of Leads Today we tackle Step #4 – How to Perfect Your Lead Generation Fo ...
How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere

How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere. When it comes to LinkedIn marketing and social selling, w ...
Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views

The site receives 159 million page views per month, and has more than 70 million users. Plus, with the embed feature, you presentations are highly por ...
5 Tips to Rebuild Your Content Strategy from Scratch

5 Tips to Rebuild Your Content Strategy from Scratch

Re-Evaluate Brand Personas One of the most common culprits of a failing content strategy is a brand persona that doesn’t speak to common viewers.3 Con ...
What Makes a Great Whitepaper?

What Makes a Great Whitepaper?

What Makes a Great Whitepaper?. It’s good that you’re giving away helpful and educational content for free on your blog. Gated content is a great way ...
Generating Leads Through Social Media (5 Little-Known Tactics)

Generating Leads Through Social Media (5 Little-Known Tactics)

Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible. The truth is, social media c ...
Interactive Content Fuels Customer Experiences [Research]

Interactive Content Fuels Customer Experiences [Research]

You were probably engaged and learned something useful. According to Content Marketing Institute’s latest research, nearly half (46%) of marketers sur ...
Why Quality Leads are Expensive

Why Quality Leads are Expensive

Why Quality Leads are Expensive. Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and s ...
How to Create an Effective Sales Funnel Using Instagram

How to Create an Effective Sales Funnel Using Instagram

The link inside your bio is the only spot you can use to actively drive a prospect into your sales funnel. Since Instagram isn’t a place people go loo ...
1 2 3 4 5 6 11 40 / 101 POSTS