Tag: Lead generation
Connecting Content to Measurable Business Outcomes
I recently passed my six-month mark at Contently.
In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content ...
How to Perfect Your Lead Generation Follow-up
In post #3 of 5, I introduced – How to Use Content to Generate a Steady Flow of Leads Today we tackle Step #4 – How to Perfect Your Lead Generation Fo ...
How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere
How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere.
When it comes to LinkedIn marketing and social selling, w ...
Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
The site receives 159 million page views per month, and has more than 70 million users.
Plus, with the embed feature, you presentations are highly por ...
5 Tips to Rebuild Your Content Strategy from Scratch
Re-Evaluate Brand Personas One of the most common culprits of a failing content strategy is a brand persona that doesn’t speak to common viewers.3 Con ...
What Makes a Great Whitepaper?
What Makes a Great Whitepaper?.
It’s good that you’re giving away helpful and educational content for free on your blog.
Gated content is a great way ...
Generating Leads Through Social Media (5 Little-Known Tactics)
Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible.
The truth is, social media c ...
Interactive Content Fuels Customer Experiences [Research]
You were probably engaged and learned something useful.
According to Content Marketing Institute’s latest research, nearly half (46%) of marketers sur ...
Why Quality Leads are Expensive
Why Quality Leads are Expensive.
Getting more leads at a lower cost is always at the top of lead generation objectives, especially for startups and s ...
How to Create an Effective Sales Funnel Using Instagram
The link inside your bio is the only spot you can use to actively drive a prospect into your sales funnel.
Since Instagram isn’t a place people go loo ...