Tag: Marketing strategy

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Without data, your marketing strategy won’t cut it in 2017

Without data, your marketing strategy won’t cut it in 2017

Even as more effective data analytics tools started to become available, many marketers preferred to trust intuition over the data. Neil H. Borden pre ...
How to Create a Video Marketing Strategy That Works

How to Create a Video Marketing Strategy That Works

How to Create a Video Marketing Strategy That Works. How we use video and how people engage with it has changed. Add value to their lives (it’s not ab ...
8 Industries That Must Have a Video Marketing Strategy

8 Industries That Must Have a Video Marketing Strategy

8 Industries That Must Have a Video Marketing Strategy. Does video make sense for your industry? In fact the unglamorous aspect makes video content ev ...
How to Launch a B2B, Cross-Regional, Global Content Marketing Strategy

How to Launch a B2B, Cross-Regional, Global Content Marketing Strategy

How to Launch a B2B, Cross-Regional, Global Content Marketing Strategy. Here, he shares his journey to creating and launching a global content marketi ...

The Current State of Social Media Marketing in Real Estate

Social media has made, and continues to make, an indelible impact across all industries. Better Homes and Gardens Real Estate and its partner Lumentus ...

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy

The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy. Two major considerations differentiate marketing strategies from one another. Th ...

Product reviewing: how to utilise digital influencers

Product reviewing: how to utilise digital influencers. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensu ...

How to SEO Optimize Your YouTube Videos

How to SEO Optimize Your YouTube Videos. Before you publish your videos to YouTube, make sure that every piece of copy, tag, and keyword are complete. ...

Tips for a Rock-Solid Content Marketing Strategy

Tips for a Rock-Solid Content Marketing Strategy. Today, content has become paramount, and consumers seek engaging, personalized experiences that draw ...

Video Storytelling Marketing Will Go Viral in 2017

As I’ve said before, visuals are a critical component of marketing strategy. Real time streaming through channels like Facebook Live or Snapchat have ...
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