Tag: Marketing
5 Mistakes Businesses Make When Conducting a Content Audit
Author: Guest Post / Source: Duct Tape Marketing < All Articles
A content audit of your website or latest marketing campaign is an ...
Why Are Simple Marketing Messages the Most Impactful?
Author: Jill Schiefelbein / Source: Entrepreneur This video is part of a series brought to you by Entrepreneur’s book division, Entreprene ...
7 Tools That Make Interactive Content Creation Easy
Author: Aaron Agius / Source: Entrepreneur
Interactive content is fast becoming the go-to strategy for the biggest brands in the world. A ...
AppsFlyer Launches Pivot, A New Analysis Tool Aimed at Repealing and Replacing Marketers’ Reliance on Excel
Source: MarketWatch SAN FRANCISCO, CA, Mar 24, 2017 (Marketwired via COMTEX) -- Match Group and other beta users utilize Pivot for deep campaign ana ...
‘Rate My Content Marketing’ With Ex-Samsung Exec Patricia Mulles
Author: Joe Escobedo / Source: Forbes
Patricia Mulles, a content marketing expert formerly with Samsung Electronics Asia and CBS Interact ...
Video Gets Interactive
Author: Ariella Brown / Source: DMN
Given the dramatic increase of video content on social channels, marketers are working out strategies ...
The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday
Source: Moz
You've probably heard of agile processes in regards to software development. But did you know those same key values can have a huge imp ...
How can ABM Drive your Content Marketing Strategy
Author: Shari Johnston / Source: martechadvisor.com
ABM Tip: “Prioritize your content creation to be in lock-step with your go-to-market ...
Boost Facebook Engagement With These 3 Psychology Principles
Author: Wade Harman / Source: Entrepreneur
In this era of marketing, Facebook is King. People are spending more and more time on the Face ...
How Do Brands Use Predictive Analytics for Mobile?
Author: Maura Canavan / Source: Business 2 Community Predictive analytics, at the most basic level, is about having actionable data about ...