Tag: Publishing
Why the ‘Pivot to Video’ Is Dangerous for Publishers
What is pivoting to video?
What Is a Pivot to Video?
MTV News staffed its team with content creators who produced documentary-style videos and 4,000-6 ...
Who Were the Most Popular YouTube Publishers of December 2017?
In December 2017, the top ten creators published enough video content to generate a solid 8.5 billion total views across their channels.
Here’s a gene ...
How to Stop Acting Like a Marketer and Start Acting Like a Publisher
iQ by Intel may not sell those emergency buttons, the bee-like drones, or any of the other tech-driven creations it covers.
Without building a loyal a ...
Who Were the Most Popular YouTube Publishers of November 2017?
Here’s the scoop on the top ten creators on YouTube for November 2017, and what our exclusive Tubular data uncovered about them: Top YouTube Channels ...
How News Publishers Are Approaching Native Advertising: Creation and Sales Trends
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Adver ...
How the New Media Rebellion in Video is Reshaping the Publishing World
Streampunks is an exceptional book.
And until this one, only three of my earlier posts reviewed a book: So, why should video marketers, content creato ...
Publishing Frequency: Why (and How) We’re Changing Things Up
How often do you read the weekend posts on Content Marketing Institute the day they’re published?
We can tell from traffic the answer is “sometimes” f ...
This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
If you enjoy our show, we would love it if you woul ...
Your Content Marketing Isn’t Providing Results, What Can You Do?
A step-by-step method to overhaul your content strategy Step #1: Set outcome-based goals for your content marketing Don’t you wish there was an overar ...
12 Ways Online Publishers Make Money (Some may surprise you)
A near broken company called Apple that made smart mobiles mainstream has now changed the world.
What were business models that worked for decades hav ...