Copyright infringement has been a frustration for YouTube creators for years. “When there is a match, it will appear in the ‘matches’ tab in the tool and you can decide what to do next,” writes Fabio Magagna, the product manager for the Copyright Match Tool, on the YouTube Creators blog. For it to work, YouTube says it’s important that the creator looking for matches is the first person to have uploaded the video. The tool searches for full re-uploads (versus videos that contain short clips of other videos), and then lets the creator decide what they want to do, whether it’s reaching out directly to the person who has uploaded the content to ask them to remove it, or completing an official takedown request through YouTube. “You should not file a copyright takedown request for content that you do not own exclusively, such as public domain content. If you're responsible for driving digital transformation in this software-powered world, then you don't want to miss out on MarTech. View rates and register today! About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. Read more of Amy's articles.
Copyright infringement has been a frustration for YouTube creators for years. In a big step toward addressing the problem, YouTube announced is releasing a Copyright Match Tool next week that will allow creators to find out if their videos have been uploaded by other channels.
Using technology similar to YouTube’s Content ID tool, the Copyright Match Tool will first scan a video uploaded for review by a creator, and then scan other video uploads to detect if similar, or the same, video content has been uploaded by another channel.
“When there is a match, it will appear in the ‘matches’ tab in the tool and you can decide what to do next,” writes Fabio Magagna, the product manager for the Copyright Match Tool, on the YouTube Creators blog.
For it to work, YouTube says it’s important that the creator looking for matches is the first person to have uploaded the video. “The time of the upload is how we determine who should be shown matches,” writes Magagna.
The tool searches for full re-uploads (versus videos that contain short clips…
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