4 Facebook Mobile Ad Techniques That Work. With every Messenger destination ad campaign, you can target people through interests, behaviors, and more. You can create custom audiences for people who have visited a specific page on your website, such as your sales pages, without buying anything. A traditional Facebook ad campaign redirects users to a landing page on your website, where they can complete a subscription form. In this case, your website’s loading time is crucial, because potential customers could leave before opting in. Facebook lead ads are specifically designed for mobile traffic and you don’t need a landing page to generate leads. Instead, when people click your ad, Facebook will automatically populate the opt-in form with their data, making the signup process simple and fast. Create a Facebook custom audience to target ads to mobile users who have visited your website. Fortunately, Facebook is creating new products that can help you optimize marketing campaigns on mobile devices. With the tools mentioned above, you can run marketing campaigns that increase leads and sales without even using your website, which is the biggest problem for mobile advertisers right now.
how to
Are you looking for ways to reach people on their mobile
devices?
Are your Facebook mobile ads working?
Facebook has tools to help you create compelling ads that
enhance your mobile marketing efforts.
In this article, you’ll discover four ways to improve
results from your mobile Facebook ad campaigns.
on Social Media Examiner.
#1: Start a Conversation With Messenger Destination Ads
Facebook has developed ads that drive people from their news
feed to a chat through Messenger.
These Messenger
destination ads include a call-to-action (CTA) button
that links directly to
Messenger. The principle is simple: Once people click
your ad, they’re redirected to a chatbot that appears with a
welcome message through which you can give further
instructions.
If you sell goods or services that require a long purchasing
process, you may find this new ad product useful. In fact, in such
cases, people may need to get in touch with you several times
before deciding to buy anything.
For example, if you offer financial services or run a nurturing
campaign, chatting with potential customers may be significant in
setting up an appointment or closing a sale.
Facebook destination ad.
With every Messenger destination ad campaign, you can
target people through interests, behaviors, and
more. It may be even more effective to combine these ads
with a retargeting strategy. You can create custom
audiences for people who have visited a specific page on your
website, such as your sales pages, without buying
anything.
#2: Simplify Signups With Facebook Lead Ads
Facebook’s
lead ads are particularly effective in generating leads, as
they allow people to subscribe in just two
clicks.
A traditional Facebook ad campaign redirects users to a landing
page on your website, where they can complete a subscription form.
In this case, your website’s loading time is crucial, because
potential customers could leave before opting in. According to
Dynatrace and Akamai surveys, 50% of website visitors expect sites
to load within 2 seconds, and if they don’t load within 3 seconds,
people will abandon the process.
Facebook lead ads are specifically designed for mobile traffic
and you don’t need a landing page to generate leads. Instead, when
people click your ad, Facebook will automatically populate
the opt-in form with their data, making the signup process
simple and fast.
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