Tag: Advertising
Testing Pay-per-click Ad Copy Requires Human Intuition
If your ad test, for example, were set up to test the hypothesis that a dollar discount is more effective than a percentage, your results would provid ...
Facebook, Google, Amazon: Which Ad Channel Is Right for Your Brand?
Consumer brands can advertise to prospects on so many channels.
Facebook Facebook is where consumers discover products — when they are not aware of a ...
How News Publishers Are Approaching Native Advertising: Creation and Sales Trends
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Adver ...
A Simple 3-Step Approach to Successful Social Media Advertising
Even incredibly talented social media managers that oversee multi-million dollar advertising budgets understand that it takes hundreds of experiments ...
Why Storytelling Needs to Be at the Heart of Your Online Video Strategy
He said, “Against the digital transformation landscape and changing consumer behavior, Mastercard believes … it is time to put consumers at the center ...
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master.
The top social media channel that most digital marketers have as their “g ...
Getting More People to Like Your Business’ Facebook Page
"Like" campaigns deliver social proof Once you've run a Like campaign, you can do connection targeting.
Building warm audiences Targeting your fans wi ...
5 Reasons Machine Learning Is the Future of Marketing
Machine learning focuses on developing computer programs that can access data, analyze it and use it to learn.
Visit a website, and you don't need to ...
What Can Modern Marketers Learn From Advertisers of the Past?
It was a great show, exploring everything from changing gender roles and racial issues in the '60s to the bold, in-your-face advertising tactics that ...
How to Increase Engagement on Sponsored Video Campaigns
Brands That Get the Views and the Engagement on Sponsored Video Content Is it even possible to get high views and high engagement on a video ad campai ...